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| Improving the official distributor system of Holcim Viet Nam | ||||
| Author: | Do Hanh Phuc | |||
| Note: |
A project study submitted in partial fulfillment of the requirements for the
degree of Master of Business Administration (Executive) in
International Business – Management of Technology (VN), | |||
| Publisher: | Asian Institute of Technology | |||
| Abstract: |
Holcim Vietnam Ltd (Holcim Vietnam) is a joint-venture company between Holcim Group
from Switzerland, one of the world’s leading cement producer accounts for 65% of the
share and Hatien1 Cement Corporation (35%) – a member of Viet Nam Cement
Corporation established on 25/02/1994.
Holcim Vietnam also operates a storage, blending and dispatch facility at Cat Lai terminal,
District 2, Ho Chi Minh City and Head Office at District 1, Ho Chi Minh City, and Thi Vai
Clinker Grinding Terminal located in Ba Ria, Vung Tau city and Hiep Phuoc grinding
station located in Nha Be district, Ho Chi Minh city. The company has an installed annual
capacity of 4.6 million tones of cement and over 120,000m3 of ready-mix concrete.
The study will summary current situation of Holcim Vietnam regarding to distribution
network and what is the basic power of the distributors. In recent years, there are many
new cement producers coming which shall put more pressure on the current players
including Holcim Vietnam to maintain selling price, market share and secure its
distribution system. The result will focus on how the company create loyalty of distributors
and what Holcim should do to overcome the power of its distributors | |||
| Year: | 2009 | |||
| Type: | Project | |||
| School: | School of Management (SOM) | |||
| Chairperson(s): |
Beise-Zee, Rian | |||
| Examination Committee(s): |
Do Ba Khang Afendras, Evangelos | |||
| Scholarship Donor(s): |
Holcim Viet Nam | |||
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